Description

The objective of the program is to train professionals in the field and practice of Strategic Management, providing an executive point of view that allows them to assume their current and/or desired managerial positions, or develop their career in the field of organizational consulting. The variety of optional modules that structure the program allows to cover fields such as marketing, auditing, family businesses, tourism consultancy, integrated environmental management, quality and prevention of occupational risks, human resources and knowledge management, conflict resolution and mediation as well as health organizations.

The program is particularly aimed at professionals from the fields of engineering, social sciences, administration sciences and management and economic sciences, among others. For these professionals, the Master in Strategic Management is an ideal complement to enrich their education in Strategic Management for companies or specific businesses, or to update their knowledge, acquire new skills, and to be in accordance with what Strategic Management means.

Outcomes

General Outcomes:

  1. Provide education to train professionals especially from the field of engineering, social science, science of the administration and management sciences and economics, among others, in the field and in the practice of strategic direction, providing an executive thinking that will enable them to assume their current and/or desired positions, or develop their career in the field of organizational consulting.
  2. Provide education in new or unfamiliar environments, in order for the student to apply the knowledge acquired, formulating judgments, making decisions and solving problems while understanding the strategic process of organizational management, assuming a role in strategic management and proposals that integrate general and local business management processes.
  3. Provide scientific research tools that allows the student produce creative work in an ethical manner; demonstrating mastering of the material.

Specific Outcomes:

At the end of the program students will be capable of:

  1. Design a strategic process from the organizational diagnosis and assessment to the development of objectives and selection of strategies.
  2. Analyze and explain the organizational environment to improve the internal processes, including normative, regulations, certifications and accreditation.
  3. Integrate administrative process and Information Technologies (IT) for decisions making and problem solving.
  4. Create the marketing mix of a business and propose the design of Market research.
  5. Analyze and apply conflict resolution techniques and human resources knowledge for effective manage of work environment and human resources development.
  6. Design strategies of continual improvement in the operations that influence in the competitiveness and feasibility of the company.
  7. Identify the roles, approaches and practices to manage different size and purpose businesses, applying management accounting as method to make financial decisions to maximize the business economics.
  8. Manage administration and leadership abilities keeping ethical principles, honest and transparent administration in the consecution of objectives.

Target Audience

The proposed methodology for this training, in addition to the clarity, amplitude, and didactic of the design content, allowing this master to guide professionals that have incurred or wish to introduce themselves into this area of administration, management, or business management, without a previous education in this field or lacking and integral vision of the Strategic Management.

This Master is targeted towards professionals from the engineering, social, administration and management sciences, economy and other degree fields, among others.

Duration

The maximum time that is allowed to complete the program is 24 months. The credit structure of the Master in Strategic Management with a specialty in Management, is the following:

General Education: Minimum 9 credits

Required: 13 credits

Electives: Minimum 19 credits

Structure

MASTER IN STRATEGIC MANAGEMENT WITH A SPECIALTY IN MANAGEMENT
  CODE SUBJECT PREREQUISITES CREDIT CONTACT HOURS
GENERAL EDUCATION
TR026 Business administration and management N/A 3 45
DD002 Management and cost control N/A 2 30
TR047 Financial management N/A 3 45
DD004 Marketing N/A 3 45
DD152 Economy N/A 2 30
DD118 Basic statistics N/A 2 30
DD120 Financial mathematics N/A 1 15
DD124 Management accounting N/A 2 30
TR046 Strategic management of human resources N/A 2 30
DD040 Conflict resolution and negotiation techniques N/A 2 30
DD032 Performance evaluation and management by competencies N/A 2 30
TR024 Management techniques and organizational leadership N/A 2 30
DD090 Business ethics and corporate social responsibilities N/A 3 45
DD041 Management techniques for work teams N/A 2 30
DD076 Management without distances N/A 1 15
DD026 Virtual environments of collaborative work N/A 1 15
DD042 Time management and conducting meetings N/A 2 30
DD043 Stress and burnout N/A 2 30
DD044 Public speaking techniques N/A 1 15
IP082 Quality management: ISO 9001 N/A 3 45
DD133 Occupational risk prevention: OHSAS 18001 N/A 2 30
MA098 Environmental management. ISO 14001 N/A 3 45
DD012 Management and administration of operations N/A 2 30
DD013 Logistics N/A 2 30
DD014 Strategic planning and management N/A 3 45
TR038 Project planning and management N/A 3 45
TI013 Reengineering, strategy and management of systems and ICT N/A 3 45
TI025 E-business and its integration with corporate management systems N/A 3 45
TI017 Integration of business management systems N/A 5 75
DD162 Marketing strategy development N/A 2 30
TI030 Network security and management N/A 3 45
TI011 Society of change and information N/A 3 45
DD068 Knowledge management and organizational learning N/A 2 30
TI004/DD163 International marketing and commerce N/A 4 60
TI014 Electronic marketing and commerce N/A 4 60
TI023 Study and case resolution (I, II, III) N/A 10 150
ELECTIVES OPTIONAL MODULE - MARKETING
DD159 Introduction to the new marketing N/A 2 30
DD160 Market research N/A 2 30
DD161 Consumer-buyer behavior N/A 2 30
DD164 Relational marketing N/A 2 30
DD165 Marketing audits N/A 1 15
DD166 Product management and brand policies N/A 3 45
DD167 Price management policies N/A 3 45
DD168 Distribution management policies N/A 3 45
DD169 Communication management policies N/A 3 45
DD170 Service marketing N/A 2 30
DD171 Control and marketing plan N/A 2 30
OPTIONAL MODULE - AUDITING
DD153 Financial valuation for IAS N/A 2 30
DD122 International accounting standards N/A 4.5 67.5
DD121 International taxation and financing N/A 1.5 22.5
DD123 Financial statement analysis N/A 2 30
DD128 Administration and planning of audits N/A 1 15
DD154 Internal control N/A 2 30
DD155 Documentation, testing and auditing risks N/A 2 30
DD130 Auditing procedures by area N/A 5 75
DD131 Auditing reports N/A 1 15
DD119 Statistical sampling N/A 2 30
DD125 Total quality costs N/A 2 30
DD126 Budget and public accounting N/A 3 45
OPTIONAL MODULE - TOURISM CONSULTANCY
TR043 Tourism foundations N/A 3 45
TR037 IT in the tourism industry N/A 4 60
TR022 Hotel business management N/A 4.5 67.5
TR023 Food and drinks management N/A 4.5 67.5
TR027 Cultural heritage and tourism N/A 3 45
TR008 The territory as a tourist resource N/A 3 45
TR028 Environmental impacts on tourism activities N/A 3 45
TR030 Rural tourism and sustainable development N/A 3 45
TR031 Alternative tourism and ecotourism N/A 3 45
TR036 Strategy and tourism businesses on the internet N/A 3 45
TR049 Quantitative analysis of tourism N/A 4 60
OPTIONAL MODULE – FAMILY BUSINESSES
DD108 Family business concepts and characteristics N/A 2 30
DD109 Succession and continuity in family business N/A 2 30
DD110 The systematic focus applied to conflict in family businesses N/A 2 30
DD111 Professionalization of family business N/A 2 30
DD112 Government structures and bodies N/A 2 30
DD113 The family protocol N/A 2 30
DD114 Property management in family businesses N/A 1 15
DD115 Key factors for success in the family business N/A 1 15
DD116 Creation and internationalization of family businesses N/A 2 30
DD143 Basic legal aspects of the family business N/A 3 45
OPTIONAL MODULE - INTEGRATED MANAGEMENT OF ENVIRONMENT, QUALITY AND LABOR RISK PREVENTION
IP059 Fundamentals in labor risk prevention N/A 2 30
IP060 Workplace security N/A 4 60
IP003 Workplace hygiene N/A 5 75
IP062 Ergonomics N/A 3 45
IP071 Applied social psychology N/A 2 30
IP078 Background and actual situation of integrated management N/A 3 45
IP9001 Introduction and fundaments of integrated management systems N/A 2 30
IP9002 Advantages and difficulties of The integration of systems, grades, modes and integration system models N/A 3 45
IP9003 Integration of management systems based on standards and processes N/A 2 30
IP9004 Implementation of the integrated management system N/A 2 30
IP051 Water management: basic principles N/A 5 75
IP052 Basic waste management N/A 3 45
IP053 Atmospheric contamination treatment N/A 5 75
IP054 Treatment of contaminated Soils N/A 4 60
IP002 Workplace security N/A 7 105
IP076 Workplace hygiene N/A 7 105
IP073 Ergonomics and applied Psychology N/A 7 105
IP064 Training and communication N/A 1 15
IP004 Occupational health N/A 2 30
OPTIONAL MODULE – HEALTH SERVICE MANAGEMENT
DD1004 Health economy N/A 5 75
DD1007 Health planning N/A 4 60
DD1008 Health services management N/A 3 45
DD1009 Health marketing N/A 3 45
DD1010 Assistance quality and patient security N/A 4 60
DD1012 Health systems N/A 4 60
DD1013 Clinical epidemiology N/A 5 75
DD1014 Biostatistics N/A 5 75
OPTIONAL MODULE – HUMAN RESOURCES AND KNOWLEDGE MANAGEMENT
DD022 Organizational structure and change N/A 2 30
DD024 Organizational culture and climate N/A 2 30
DD030 Position analysis, description and value N/A 2 30
DD031 Recruitment, selection and promotion N/A 2 30
DD034 Training and career plans N/A 2 30
DD033 Compensations and incentives N/A 2 30
DD036 Human resources audit N/A 1 15
DD039 Interpersonal communication technique N/A 1 15
DD045 Emotional intelligence N/A 1 15
DD046 Personal marketing N/A 1 15
DD047 Intellectual capital N/A 1 15
DD048 Quality as a management tool for human resources N/A 1 15
DD049 Neurolinguistic programming (NLP) N/A 1 15
OPTIONAL MODULE – CONFLICT RESOLUTION AND MEDIATION
DD091/DD092 Conflict theory N/A 5 75
DD093/DD094 Emotion, communication and conflict N/A 4 60
DD138 Conflict resolution/transformation principles and processes N/A 5 75
DD097/DD098 Mediation N/A 4 60
DD099 National and international legislation on mediation and other conflict resolution procedures N/A 3 45
DD100 Conflict resolution/transformation in the school N/A 2 30
DD101 Conflict resolution/transformation in the family N/A 2 30
DD102 Conflict resolution/transformation in the community N/A 2 30
DD103 Conflict resolution/transformation in the Organization N/A 2 30
DD104 Conflict resolution/transformation in corrections N/A 2 30
DD105 Conflict resolution/transformation in the health Field N/A 1 15
DD106 International conflict resolution/transformation N/A 2 30
DD107 Online dispute resolution (ODR) N/A 1 15
REQUIRED THESIS
FP092 Methodology of Scientific Research N/A 3 45
  TFC N/A 10 150
TOTAL 66 900

Diagram

Schedule

Optative Modules

Audit

optional-module-audit

Family Business

 optional-module-family-businesses

Health Organizations

optional-module-health-organizations

Human Resources and Knowledge Management

optional-module-humen-resources-and-knowledge-management

Integrated Management of Enviroment quality and Labor Risk Prevention

optional-module-integrated-management-of-enviroment-quality-and-labor-risk-prevention

Marketing

optional-module-marketing

Tourism Consultancy

optional-module-tourism-consultancy

Resolution and Mediation

optional-mosule-conflict-resolution-and-meadiation

Optative Modules

There are diverse optional modules that exist to attend specific areas that are focused towards professionals in the area of strategic management:

There are diverse optional modules that exist to attend specific areas that are focused towards professionals in the area of strategic management:

OPTIONAL MODULE – HUMAN RESOURCES AND KNOWLEDGE MANAGEMENT
DD022 Organizational structure and change N/A 2 30
DD024 Organizational culture and climate N/A 2 30
DD030 Position analysis, description and value N/A 2 30
DD031 Recruitment, selection and promotion N/A 2 30
DD034 Training and career plans N/A 2 30
DD033 Compensations and incentives N/A 2 30
DD036 Human resources audit N/A 1 15
DD039 Interpersonal communication technique N/A 1 15
DD045 Emotional intelligence N/A 1 15
DD046 Personal marketing N/A 1 15
DD047 Intellectual capital N/A 1 15
DD048 Quality as a management tool for human resources N/A 1 15
DD049 Neurolinguistic programming (NLP) N/A 1 15
OPTIONAL MODULE – CONFLICT RESOLUTION AND MEDIATION
DD091/DD092 Conflict theory N/A 5 75
DD093/DD094 Emotion, communication and conflict N/A 4 60
DD138 Conflict resolution/transformation principles and processes N/A 5 75
DD097/DD098 Mediation N/A 4 60
DD099 National and international legislation on mediation and other conflict resolution procedures N/A 3 45
DD100 Conflict resolution/transformation in the school N/A 2 30
DD101 Conflict resolution/transformation in the family N/A 2 30
DD102 Conflict resolution/transformation in the community N/A 2 30
DD103 Conflict resolution/transformation in the Organization N/A 2 30
DD104 Conflict resolution/transformation in corrections N/A 2 30
DD105 Conflict resolution/transformation in the health Field N/A 1 15
DD106 International conflict resolution/transformation N/A 2 30
DD107 Online dispute resolution (ODR) N/A 1 15

It is a program that covers the fundamental concepts associated with the management and administration of family businesses, as well as the different processes and useful tools for the effective leadership of these businesses.

OPTIONAL MODULE – FAMILY BUSINESSES
DD108 Family business concepts and characteristics N/A 2 30
DD109 Succession and continuity in family business N/A 2 30
DD110 The systematic focus applied to conflict in family businesses N/A 2 30
DD111 Professionalization of family business N/A 2 30
DD112 Government structures and bodies N/A 2 30
DD113 The family protocol N/A 2 30
DD114 Property management in family businesses N/A 1 15
DD115 Key factors for success in the family business N/A 1 15
DD116 Creation and internationalization of family businesses N/A 2 30
DD143 Basic legal aspects of the family business N/A 3 45

The guidance in auditing provides first rate training, reinforced by a theoretical training, provided by developments based on the experience of multinational Auditing and Consulting Companies, with excellent theoretical and practical fundamentals.

OPTIONAL MODULE - AUDITING
DD153 Financial valuation for IAS N/A 2 30
DD122 International accounting standards N/A 4.5 67.5
DD121 International taxation and financing N/A 1.5 22.5
DD123 Financial statement analysis N/A 2 30
DD128 Administration and planning of audits N/A 1 15
DD154 Internal control N/A 2 30
DD155 Documentation, testing and auditing risks N/A 2 30
DD130 Auditing procedures by area N/A 5 75
DD131 Auditing reports N/A 1 15
DD119 Statistical sampling N/A 2 30
DD125 Total quality costs N/A 2 30
DD126 Budget and public accounting N/A 3 45
OPTIONAL MODULE - INTEGRATED MANAGEMENT OF ENVIRONMENT, QUALITY AND LABOR RISK PREVENTION
IP059 Fundamentals in labor risk prevention N/A 2 30
IP060 Workplace security N/A 4 60
IP003 Workplace hygiene N/A 5 75
IP062 Ergonomics N/A 3 45
IP071 Applied social psychology N/A 2 30
IP078 Background and actual situation of integrated management N/A 3 45
IP9001 Introduction and fundaments of integrated management systems N/A 2 30
IP9002 Advantages and difficulties of The integration of systems, grades, modes and integration system models N/A 3 45
IP9003 Integration of management systems based on standards and processes N/A 2 30
IP9004 Implementation of the integrated management system N/A 2 30
IP051 Water management: basic principles N/A 5 75
IP052 Basic waste management N/A 3 45
IP053 Atmospheric contamination treatment N/A 5 75
IP054 Treatment of contaminated Soils N/A 4 60
IP002 Workplace security N/A 7 105
IP076 Workplace hygiene N/A 7 105
IP073 Ergonomics and applied Psychology N/A 7 105
IP064 Training and communication N/A 1 15
IP004 Occupational health N/A 2 30

Integrates the basic concepts related to the system of thought, action and management of Marketing in the twenty-first century, within the framework of a Strategic Management with an integrative approach in business and public organizations, for profit and not-for-profit, and the different processes, techniques and tools that can be useful for the effective leadership of the same.

OPTIONAL MODULE - MARKETING
DD159 Introduction to the new marketing N/A 2 30
DD160 Market research N/A 2 30
DD161 Consumer-buyer behavior N/A 2 30
DD164 Relational marketing N/A 2 30
DD165 Marketing audits N/A 1 15
DD166 Product management and brand policies N/A 3 45
DD167 Price management policies N/A 3 45
DD168 Distribution management policies N/A 3 45
DD169 Communication management policies N/A 3 45
DD170 Service marketing N/A 2 30
DD171 Control and marketing plan N/A 2 30
OPTIONAL MODULE - TOURISM CONSULTANCY
TR043 Tourism foundations N/A 3 45
TR037 IT in the tourism industry N/A 4 60
TR022 Hotel business management N/A 4.5 67.5
TR023 Food and drinks management N/A 4.5 67.5
TR027 Cultural heritage and tourism N/A 3 45
TR008 The territory as a tourist resource N/A 3 45
TR028 Environmental impacts on tourism activities N/A 3 45
TR030 Rural tourism and sustainable development N/A 3 45
TR031 Alternative tourism and ecotourism N/A 3 45
TR036 Strategy and tourism businesses on the internet N/A 3 45
TR049 Quantitative analysis of tourism N/A 4 60

This optional module seeks to provide a holistic preparation with the tools and concepts that enable professionals to make appropriate decisions in the management, administration, evaluation and planning processes needed to comply with institutional goals. This is all done through theoretical knowledge, the analysis of case studies and exercises which provide the participant advancement in the understanding of management of such organizations.

OPTIONAL MODULE – HEALTH SERVICE MANAGEMENT
DD1004 Health economy N/A 5 75
DD1007 Health planning N/A 4 60
DD1008 Health services management N/A 3 45
DD1009 Health marketing N/A 3 45
DD1010 Assistance quality and patient security N/A 4 60
DD1012 Health systems N/A 4 60
DD1013 Clinical epidemiology N/A 5 75
DD1014 Biostatistics N/A 5 75

Degree

Master in Strategic Management with a specialty in Management

Testimonials

  • “I thank the University’s program, help and especially my Director for the Final Project, Dr. Lina Pulgarín, for her definitive help and guide”. End of Course Survey, June 2015
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  • “The academic program provided guidance, advice, appropriation of knowledge and tools necessary for the mediation and resolution of conflicts in the different areas of the occupational and social life, and in the same way effective assistance could be provided to the community through the Practicum and research work”. End of Course Survey, June 2015
  • “The experience was wonderful, much work but the structure and organization of the virtual campus helped me. It was a challenge for me but thank God I did it”. End of Course Survey, June 2015